• The Amazon Web Services business apps team talks a lot about how to capture Microsoft, one person told Insider.
  • AWS is a leader in cloud infrastructure, but Microsoft is dominating the enterprise productivity app market.
  • It discussed forming a “Rebel Alliance” with other software manufacturers in order to compete with Microsoft.
  • Check out Insider’s business page for more stories.

Amazon is famous for its avowed obsession with customers, but at least one team within the company appears equally obsessed with its main competitor.

The business applications team within Amazon Web Services has been so focused on catching up with Microsoft that internal meetings are often aimed at addressing Microsoft 365’s dominance of work productivity, a person familiar with the matter told Insider.

“Amazon says …

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