Amazon has quietly recruited salespeople and engineers in Lagos, hinting at expansion of its streaming and cloud computing business in Africa’s largest economy. rest of the world have learned. The company has also hired a major advertising agency to work on its first foray into Prime Video subscribers in Nigeria, while also investing in production and licensing deals with local film and television studios.
The tech giant expanded its Prime Video streaming service to Nigeria in 2016 as part of a global rollout, and its Amazon Web Services product has been used by many local businesses for several years. However, the company has no physical presence in the country or much of sub-Saharan Africa outside of South Africa.
An Amazon spokesman said rest of the world “We have no changes to share regarding the location of our teams or expansion plans for other Amazon businesses.”
However, the company has significant…