- AWS is the latest after Google Cloud and Microsoft to target the media and entertainment sectors.
- The cloud giant relies on partnerships with leading software manufacturers in the industry in order to be successful in the industry.
- The AWS program director said his “undertone” was customer choice, not competition with partners.
As cloud technology has become more ubiquitous in businesses, analysts predict that the next big growth opportunities for the cloud giants will be in the industries that took them to their feet. Such industry-oriented clouds and programs are “the next stage of the race,” said IDC cloud analyst Nadia Ballard recently to Insider. “I think it’s the new, hot thing to see.”
This is one of the reasons why Amazon Web Services, the world’s largest cloud provider, launched a program for the media and entertainment industry in April that has a major …