This tech titan has been a monster stock over the past decade.
Getting to its current market cap of $2.6 trillion means that Amazon (AMZN 2.20%) has been a tremendous holding for long-term investors. Over the past decade, for example, the company’s shares have rocketed 715% higher (as of Jan. 9). There is no question that this is one of the most dominant businesses we’ve ever seen.
It’s time to adopt a perspective that looks out to the next 10 years. Should investors buy, hold, or avoid this top tech stock?
Image source: Amazon.
Amazon continues to have a bright future
Even though this is a gigantic enterprise, I believe Amazon is a smart stock to buy today. One clear reason why is because the company’s growth seems far from finished. In addition to rising e-commerce penetration, the business is seeing remarkable gains in its digital ad efforts. Ad sales surged 22% in the third quarter of 2025.
We can’t forget about cloud computing, a market where Amazon Web Services (AWS) holds…
https://www.fool.com/investing/2026/01/14/amazon-stock-for-the-next-10-years-buy-hold-or-avo/