Amazon Shoppers Embrace AI While Brands Go Agentic

Amazon Shoppers Embrace AI While Brands Go Agentic

It’s not just hype. Even reporters such as Ezra Klein are theorizing that artificial general intelligence (AGI) will be achieved within two years.

That has massive implications for how we shop online. This is true on both sides: for shoppers AND brands.

Kashif Zafar, CEO of Agentic AI-powered Ads platform, Xnurta, notes that the evolution of marketplace AI represents a “seismic shift.”

“In my view, generative AI was just…

Article Source
https://www.forbes.com/sites/garydrenik/2025/03/20/amazon-shoppers-embrace-ai-while-brands-go-agentic/

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