It sounds a bit like the pandemic is over and over, with Amazon talking of a return to “normal” patterns as prime growth continues despite some deceleration at the world’s largest retailer.

Brian Olsavsky, Amazon’s senior vice president and chief financial officer, revealed on Thursday (April 28) that Prime Day will take place in July this year.

“Over the past two years, we’ve seen greater use of Prime benefits by Prime members and a greater reliance on Amazon for their shopping and entertainment,” he said. “Prime members continue to be a key growth driver. Prime members have increased their spend significantly since the pandemic began, and we continue to see consistently high membership renewal rates.”

Prime Day took place in the second quarter of 2021. Olsavsky also spoke about the new Buy With Prime service announced in April, which allows Prime members to use Prime through non-Amazon retailers.

When asked whether factors from supply chains to…



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