Amazon offers ad tech to retailers in retail media land grab

Amazon offers ad tech to retailers in retail media land grab

Dive Brief:

  • Amazon unveiled a new service that lets other retailers manage contextually relevant campaigns on their own websites with the aid of the e-commerce giant’s ad tech, per a company…

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https://www.marketingdive.com/news/amazon-launches-retail-ad-service-ecommerce-CES-2025/737028/

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