I think you can argue that Amazon’s Prime membership program is easily one of the best ideas in business history. It’s simple: Amazon charges you an annual membership fee and then ships your stuff for free.

When it first came out, it was nothing short of revolutionary. Waiting days or weeks for goods to be shipped has been one of the biggest obstacles to buying online. Amazon Prime has solved this problem.

Now that the company has more than 150 million Prime subscribers, it’s quietly rolling out a new feature that might be an even smarter idea than the original. Known as “Buy with Prime,” Amazon will allow online retailers to sell things on their own website but take advantage of Amazon’s massive fulfillment service. As a customer, you receive the same Prime benefits as when shopping on the Amazon website.

If you use Amazon frequently, the fact that Prime gives you free one and two day shipping is a pretty good deal in and of itself….

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