- Amazon is set to unveil an AI-enhanced Alexa upgrade that could boost publisher exposure.
- Amazon is negotiating licensing deals with publishers for the new feature, people familiar told BI.
- Some publishers are banking on exposure via Alexa as traffic from other tech platforms has declined.
Amazon is expected to unveil an AI-enhanced upgrade to its Alexa voice tech at an event in New York on Wednesday, and some publishers hope it will lead to broader…
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https://www.businessinsider.com/amazon-ai-boosted-alexa-echo-publisher-deals-2025-2