Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

Amazon is hammering out deals with news publishers ahead of its AI-enhanced Alexa upgrade

  • Amazon is set to unveil an AI-enhanced Alexa upgrade that could boost publisher exposure.
  • Amazon is negotiating licensing deals with publishers for the new feature, people familiar told BI.
  • Some publishers are banking on exposure via Alexa as traffic from other tech platforms has declined.

Amazon is expected to unveil an AI-enhanced upgrade to its Alexa voice tech at an event in New York on Wednesday, and some publishers hope it will lead to broader…

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