Amazon.com Inc. is rolling out an artificial intelligence feature called Interests to help users discover products in its e-commerce marketplace.
Daniel Lloyd, the company’s vice president of personalization, detailed the capability in a Tuesday blog post. It’s the latest in a series of consumer-focused AI features that the company has introduced since the start of the year.
To use Interests, shoppers must enter a natural language overview of the products they wish to buy. A…
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https://siliconangle.com/2025/03/26/amazon-introduces-ai-powered-interests-feature-e-commerce-marketplace/