Amazon Fire TV redesign rolling out next month and it’s literally a Google TV clone [Gallery]

Amazon is rolling out a new Fire TV homescreen redesign that, well, looks a whole lot like Google TV.

Announced at CES 2026, Amazon says that it is redesigning Fire TV “to be cleaner, faster, and better organized.” And it does certainly look like that is the case. Amazon’s preview images show the new design with navigation across the top bar, featured content taking up the bulk of the main page, a row of content recommendations below that, and then a horizontally scrolling list of apps installed on the TV.

Sound familiar?

It’s pretty hard to ignore that the new Amazon Fire TV design is exactly what we see on Google TV. There are obviously some minor design tweaks and feature changes, right down to the “Fire TV” logo in the top right corner, just like Google TV.

Advertisement – scroll for more content

The updated experience is even adding a new long-press shortcut for the Home button on Fire TV…