Amazon Development Center in Berlin is expanding its laboratory to boost AI and robotics capabilities. According to Rocco Bräuniger, Country Manager of Amazon Germany, the focus on innovation is aimed at transforming the way German customers work, live, connect, and thrive. The teams work with cutting-edge technologies to deliver services to small businesses and customers, while AWS enables organizations in Germany to grow and innovate using the cloud.
AWS plans to invest €8.8 billion by 2026 to continue building and operating its cloud infrastructure for the AWS Europe (Frankfurt) region. This investment will meet increasing customer demand for AWS technologies in Germany, including AI. Digital transformation is rapidly progressing in Europe, with companies forming more partnerships within the region. The United Kingdom, France, and Germany are the main recipients of foreign direct investment for digital technology projects.
Cloud and AI adoption in Europe are expected to increase, leading to greater operational efficiency and cost savings. McKinsey reports that over 90% of European companies consider their cloud programs a priority for the future. AI software in cloud environments can enhance interconnectivity and boost productivity.
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