Amazon is in talks to buy Decart, a three-year-old Israeli AI startup, for around $7 billion, which would make it one of the biggest purchases in Amazon’s history. If the name’s new to you, Decart is best known for AI that creates and edits video in real time, but that’s not why Amazon wants it. Here’s what Amazon is really buying, why two other tech giants walked away, and what it tells you about the next phase of the AI race.
The Deal So Far
Talks were reported on Sunday, October 11. A deal could be signed within days, but negotiations could still collapse, and neither company has confirmed anything.
| Detail | What we know |
| Reported price | About $7 billion |
| Decart’s last valuation | $4 billion (May 2026) |
| Total funding raised | Roughly $400 million to $450 million |
| Founded | 2023, by Dean Leitersdorf, Orian Leitersdorf, and Moshe Shalev |
| Main team | About 100 engineers in Israel |
| Backers | Radical Ventures, Sequoia, Benchmark, Nvidia, Adobe Ventures |
The jump from $4 billion to $7 billion in five months is…