Amazon’s data practices are to be subjected to a British review in a new antitrust investigation planned by the regulatory authorities.

According to sources speaking to the Financial Times, the UK’s Competition and Markets Authority (CMA), a business innovation and antitrust regulator, is planning to open a formal investigation into the e-commerce giant’s data management and usage.

The FT says the agency has been monitoring and analyzing Amazon’s business “for months,” focusing in particular on data collection and dealer ranking.

The aim of the study is to answer questions about the preference given to retailers – and whether the platform drives retailers up in the rankings when they use Amazon’s logistics and delivery services.

The white “Buy Box” box, which is essential for consumer purchases and used when there are multiple sellers for the same item, is reportedly of particular interest …



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