By James Brumley, The Motley Fool
Publication Date: 2026-10-01 17:37:00
Key Points
The ways consumers and companies use computing technologies is a big reason for the performance disparities between these tech giants.
Although the underlying dynamic will change again at some point, that shift is at least a couple of years away.
The truth is, in the long run, you’d probably be just fine with any of them. If you’ve only got room in your portfolio right now for one new position among “Magnificent Seven” members Alphabet(NASDAQ: GOOG)(NASDAQ: GOOGL), Amazon (NASDAQ: AMZN), and Microsoft(NASDAQ: MSFT), however, it should arguably be Google parent Alphabet. Here’s why.
Why not Microsoft or Amazon?
If you already hold stakes in Amazon or Microsoft, you’re hardly doomed. Microsoft remains the centerpiece of the personal and professional computing business, and Amazon is still the king of e-commerce as well as the leader in the cloud computing market.
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