By GetNews
Publication Date: 2026-01-27 15:16:00
Werkhaus.ai Founder Taylor Hutzel’s Book Provides First Comprehensive Framework for Brand Visibility in AI-Powered Search
“AISO: How to Optimize Your Brand’s AI Visibility” by Taylor Hutzel, founder of Werkhaus.ai, reached #1 bestseller status on Amazon in Advertising, SEO, and marketing categories during its first 3 weeks of release. The book addresses the emerging need for AI Search Optimization (AISO) and Generative Engine Optimization (GEO) as consumers increasingly use AI models for product research and recommendations.
As search behavior shifts from Google to conversational AI platforms like ChatGPT, Claude, Perplexity, and Gemini, brands face a visibility challenge: traditional SEO doesn’t determine how AI models recommend products. The book provides a structured approach to understanding and improving brand visibility across these platforms.
“When someone asks ChatGPT or Perplexity for product recommendations, the models aren’t ranking websites—they’re reasoning about which brands to suggest based on available data,” Hutzel explains. “We built a framework to help brands understand what drives those recommendations and how to improve their position.”
The book introduces a five-pillar measurement system developed through Werkhaus.ai’s client work:
- AI Mention Volume & Clarity – Whether AI models accurately understand your brand and category
- AI Shelf Presence – Frequency of brand inclusion in AI recommendation…
