By David Adams
Publication Date: 2026-04-23 00:44:00
Artificial intelligence can help betting platforms identify problem gamblers, but powerful AI tools could be used instead to boost profits, says a new report from Australia’s online gambling regulator.
The Australian Communications and Media Authority (ACMA), which oversees the interactive gaming sector, released new research on Tuesday into how AI is disrupting the sector.
It found that licensed betting operators across Australia are “increasingly leveraging AI tools” to further develop their existing odds strategies and develop new features.
Machine learning models, considered “traditional” AI, have long been used in the industry to determine odds for races and sporting events.
But ACMA has found more advanced quota models and generative AI technologies are spreading in a sector that collected $12.45 billion from Australians in 2024.