Consumers are used to product recommendations from eCommerce sites that are based on their history of purchases. Amazon is expanding this concept to suggest a shopper’s next buy based on their passions.
Called “Interests,” this new tool will match shoppers with products and deals relevant to what they love to do. For example, avid golfers get a heads-up about the latest golf clubs, or book lovers will be notified about new novels from their favorite authors.
Shoppers…
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https://www.pymnts.com/artificial-intelligence-2/2025/ai-models-and-tools-amazons-new-interests-tool-for-shoppers-chatgpt-gets-image-upgrade/
