Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard – and costly – to develop ads that connect with consumers. But a team of researchers led by a Virginia Commonwealth University professor has developed a method of using artificial intelligence in ad creation, which could help level the playing field for businesses and lead to more targeted marketing to…
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https://news.vcu.edu/article/2025/04/ai-method-can-help-brands-save-time-and-money-in-refining-their-advertising
