By Malique Morris
Publication Date: 2026-01-13 05:30:00
Last year, millions of consumers used AI to browse fashion online. In 2026 they will try it too.
In 2025, more and more shoppers were feeding AI-powered search engines prompts — think, “Find me the perfect sundress for a sultry wedding in the Hamptons in July” — to solve wardrobe problems. According to Adobe Analytics, traffic to retail sites from sources like ChatGPT, Gemini and Perplexity increased nearly 700 percent year-over-year this past holiday season.
“It’s very clear that many people are already clicking on links within ChatGPT, and when they click on them, they end up buying something,” said Juozas Kaziukenas, an independent e-commerce analyst. “It is already impacting purchasing decisions and there is no sign of this slowing down in any way.”
Now consumers can shop directly in the same place and increasingly find the best products at the right prices. Brands like Glossier,…
