By Australian Financial Review
Publication Date: 2025-11-25 23:28:00
Defining moment
Traditionally, peak season drives retail profitability, but the economic backdrop is changing consumer behavior. Ben Gilbert, head of Australian research at independent investment and advisory group Jarden Australia, says inflation affects the timing and selectivity of household spending.
He says consumers are waiting for bigger discounts and retailers need to be smart and targeted with their promotional programs.
Ben Gilbert, head of Australian research at independent investment and advisory group Jarden Australia.
Gilbert says a well-executed advertising strategy should help retailers manage the impact of inflation and position them for a strong period. He expects the peak season to remain a significant commercial event, provided retailers can structure promotions effectively and use data and AI to support planning and execution.
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