By Reuters
Publication Date: 2025-11-29 14:11:00
Nov 29 (Reuters) – AI-powered shopping tools helped fuel a surge in online spending in the U.S. on Black Friday, as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts amid concerns about tariff-related price hikes.
U.S. shoppers spent a record $11.8 billion on the biggest shopping day of the year, up 9.1% from 2024, according to Adobe Analytics, which tracks 1 trillion shopper visits to online retail sites.
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The holiday shopping season begins amid tighter budgets, unemployment nearing a four-year high, U.S. consumer confidence falling to a seven-month low and price tags that have shoppers eyeing every dollar.
Online shopping demand…