By No Author
Publication Date: 2025-11-29 23:57:00
AI-powered shopping tools contributed to a surge in U.S. online spending on Black Friday, as shoppers bypassed crowded stores and turned to chatbots to compare prices and secure discounts amid concerns about tariff-related price hikes.
U.S. shoppers spent a record $11.8 billion on the biggest shopping day of the year, up 9.1% from 2024, according to Adobe Analytics, which tracks 1 trillion shopper visits to online retail sites.
The holiday shopping season begins amid tighter budgets, unemployment nearing a four-year high, U.S. consumer confidence falling to a seven-month low and price tags that have shoppers eyeing every dollar.
