AI has redefined what a technology partner should be – and Australia’s technology sector must evolve with it

AI has redefined what a technology partner should be – and Australia’s technology sector must evolve with it

By Michael Cali
Publication Date: 2025-11-18 01:30:00

Over the last two years, artificial intelligence has changed the technology landscape faster than any change we have seen in a generation. What started as experimentation with large language models has quickly evolved into a structural change in the way companies work, innovate and compete. AI is no longer a side project. It is now at the heart of strategic planning, investment decisions and organizational performance.

For technology agencies, this change has been profound. The traditional agency model, where companies hire external teams for web development, mobile apps or incremental system improvements, is slowly fading. AI has changed what customers expect, what capabilities agencies need, and how quickly value needs to be delivered. And it has highlighted a clear divide between agencies that can move forward and those that will be left behind.


The pressure on technology agencies has never been greater

On the surface, AI automates tasks that were previously…