AI Can Rip You Off. Here’s How California Lawmakers Want to Stop Price Discrimination – The Markup

California lawmakers want to stop artificial intelligence from ripping you off. 

In recent weeks they introduced five bills to address the issue, making predictive pricing based on a customer’s personal information one of the most popular tech policy concerns in the Legislature this session.

Amazon, ride-sharing apps, travel companies, and retail giants such as Staples and Target have engaged in the practice, which can set different prices for customers based on…