By Moe Nagle
Competition for eyeballs is fierce. Just ask Deloitte, noting in its 2025 Digital Media Trends report, studios and streaming providers are facing off while social video platforms are proving contenders. Streaming and on-demand viewing are shifting traditional ad models. The surge in recent years in streaming on-demand video has resulted in fragmented pay TV audiences, higher costs on studios and thinned margins.
The rise of AI is enabling personalized,…
Article Source
https://www.cynopsis.com/cyncity/ai-and-ad-insertion-how-machine-learning-is-changing-product-placement-and-brand-integration/
