By Ece Yildirim
Publication Date: 2026-03-02 23:27:00
You may remember Tilly Norwood, a fully AI-generated “actress” character that was unveiled last summer to significant industry backlash.
Well, get ready for more. Xicoia, an AI talent studio founded by the British production company behind Tilly, has just announced that it is preparing to unveil an entire “Tillyverse” later this year.
The plan is to create an entire digital universe that will house Tilly Norwood’s “compelling narrative arc,” which will include everything from “her humor, everyday life and career choices to her interaction with fans across various platforms,” CEO Eline Van der Velden said in a press release. The company is also working on revealing a number of new AI characters to accompany them.
Xicoia brings in Mark Whelan from Amazon Prime Video to lead, calling it the company’s first major hire. At Prime, Whelan led the social strategy for some European shows such as Clarkson’s Farm and The Grand Tour
