Agentic AI startup AMT aims to be ‘Google Adwords for influencers,’ raises seed round | TechCrunch

Booking an ad campaign with social media influencers is currently not exactly easy. For starters, influencers’ approaches to marketing can be unconventional, and there’s no standard way to engage with them. On the other side, marketing agencies that employ hosts of people to book and track brand campaigns are limited by how many influencers they can engage at any one time.

Put simply, the creator marketing ecosystem is being held back in many ways by the old-world ad/marketing agency…