Agencies have mixed feelings about using AI tools for product placements and influencer marketing

Agencies have mixed feelings about using AI tools for product placements and influencer marketing

By now, spotting influencers in major ads and at events is all but mainstream — but what if artificial intelligence allowed influencers to tap into old-school product placement without actually having to shoot in person with brands?

Imagine seeing more seamless product placements across movies and TV shows that are more story-driven and adaptable to various pieces of content, where brands get virtually inserted onto products, backgrounds or signage in post-production. New AI-backed virtual…

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https://digiday.com/marketing/agencies-have-mixed-feelings-about-using-ai-tools-for-product-placements-and-influencer-marketing/