Ad agencies have long fielded relentless pitches from Google Ads reps pushing new products in search of more money. But now, agencies of all sizes say the pressure is intensifying, with reps pushing harder to drive adoption of automated tools like Performance Max and generative AI features.
Google Ads sales reps are increasingly contacting agency’s clients with advice that, at times, contradicts agency strategies and in some cases mismanages campaigns, according to range of media agencies…
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https://digiday.com/media-buying/agencies-call-foul-as-google-reps-play-hardball-with-ai-pitches-to-clients/
