Google has made significant strides in artificial intelligence (AI), as highlighted during the Google I/O Developer Event. The event focused on AI announcements, with Google mentioning the term “AI” more than 120 times. Some key announcements included the introduction of Gemini to Google Photos, the launch of Gemini 1.5 Pro and 1.5 Flash, integration of AI tools in Google Shopping, Project Astra, and advancements in AI for Google Search.
One key advancement in AI for Google Search is the introduction of AI Summaries, which provide concise summaries of information in an easy-to-digest format. Initial research shows that users engaging with AI Overviews visit more websites, click on more links, and are more satisfied with their results.
Google has also announced the inclusion of sponsored ads in AI Overviews, but only when they are relevant to the user’s query. These ads will appear in a subsection labeled “sponsored” and will relate to the user’s search query. This move presents an opportunity for advertisers to reach users in a more targeted manner.
It is worth noting that not all queries will display ads in AI Overviews, and they will only appear when relevant to the user’s query and the information in the AI overview. These ads are similar to those run through Performance Max and Standard Shopping campaigns and will provide additional revenue opportunities for advertisers.
While the addition of ads to AI Overviews opens up new revenue streams, there are concerns about how it may impact the user experience. Users may find the ads helpful in making informed choices, but there is also a possibility of them being seen as intrusive or irrelevant. Maintaining relevance and user satisfaction will be key in ensuring the success of this new feature.
Currently, AI Overviews and ads within them are only available in the US. Users who wish to disable AI Overviews from search results have alternative solutions available. It remains to be seen how users will respond to these changes and whether they will enhance or detract from the search experience.
Overall, Google’s focus on AI and the integration of sponsored ads in AI Overviews demonstrate the tech giant’s commitment to leveraging AI to improve search and advertising capabilities. As AI continues to evolve, it will be interesting to see how users and advertisers adapt to these new developments.
Article Source
https://www.androidpolice.com/google-ai-search-results-will-get-ads/
