After Disastrous Experiments Into AI, Target Pledges to Pile on Even More AI

After Disastrous Experiments Into AI, Target Pledges to Pile on Even More AI

Just days before Christmas in 2023, the big box megachain Target announced it was using artificial intelligence to make the holiday shopping experience “even better.”

It was a little over a year after OpenAI released the first mass-market large language model (LLM) chatbot, ChatGPT, and you could practically cut the AI hype with a knife.

Everyone — and more importantly, every business — was rushing to prove how cutting edge they were with an onslaught of AI technobabble. Target was no…

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