Advertisers shared their thoughts on Google Marketing Live 2024, with mixed feelings about the various AI updates. While some found the Performance Max updates positive, others expressed frustration at the lack of focus on B2B.
Amalia Fowler from Good AF Consulting noted that automation and AI are prevalent in today’s marketing landscape, emphasizing the need for budget to effectively utilize Google Ads. She also highlighted the importance of quality data to ensure successful marketing strategies.
Jeremy Krantz of Compound Growth Marketing was disappointed with the lack of surprises at GML 2024, especially from a B2B perspective. He expressed hope that B2B will receive more attention in future updates.
Sara Stemen from Sarah Stemen LLC discussed the power of AI assets in rapid testing but raised questions about the clarity of Google’s delivery. She also questioned the originality of certain updates, such as converting images into videos on Performance Max.
Navah Hopkins of Optmyzr highlighted various updates that cater to B2B and lead generation, including image-to-video ads and demand generation imitators.
Niki Beca from ClickTech Solution praised features like brand guidelines and visual formats, emphasizing the importance of optimizing for real-world metrics. She also raised concerns about data requirements for profit optimization goals.
Lars Maat from Maatwerk Online expressed skepticism about the complexity of Meridian and questioned the novelty of certain AI updates.
Julie Friedman Bacchini of Neptune Moon criticized Google’s focus on democratic content creation and highlighted the limitations of AI in generating images. She also questioned the predictive capabilities of generative AI.
Scott Carruthers of Journey Plus praised updates like asset-level reporting and linking YouTube creator accounts to ad accounts.
Overall, experts expressed a mix of optimism and skepticism about the new updates from GML 2024. While there are positive aspects like asset-level reporting and brand controls, concerns remain about the relevance of these changes for smaller advertisers and the continued focus on AI-driven updates.Advertisers are eager for more clarity on how these updates will impact their performance, especially for smaller brands.
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