It’s hard to deny that AI will have a larger part of media buying — even as marketers will stall, resist and negotiate every inch of the way.
And who can blame them? The uneasy feeling that handing over control to AI, whether through Google’s Performance Max or Meta’s Advantage+ which each promised easier media buying, puts them further from understanding what they’re actually buying has been gnawing at them for a while. Back in December, media buyers voiced those concerns to…
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https://digiday.com/marketing/advertisers-are-starting-to-walk-away-from-platforms-ai-solutions-that-once-promised-them-everything/
