Google has announced new visually immersive ad formats to drive consumer demand and conversions on YouTube, Discover, and Gmail. The updates include expanded demand generation video ad campaigns reaching up to 3 billion users monthly and the launch of new YouTube Shorts ad formats like vertical videos and stickers. With over 2 billion registered viewers on YouTube Shorts per month, Google is emphasizing short videos to capture consumer attention and demand.
Last year, Google introduced demand generation campaigns as a way to drive demand and conversions across its highest-engagement properties. As privacy changes limit data for ad targeting and measurement, visually focused ads could become increasingly important in balancing Google’s advertising business.
Advertisers will appreciate the variety that YouTube offers to engage with consumers effectively. These new ad formats provide more options for creating engaging content and driving conversions.
In summary, Google is introducing new visually immersive ad formats to drive consumer demand and conversions across YouTube, Discover, and Gmail. With expanded demand generation video ad campaigns and new YouTube Shorts ad formats, advertisers have more options to engage with consumers effectively in a changing privacy landscape. These updates reflect Google’s emphasis on short videos and visually appealing ads to capture consumer attention and drive demand.
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