Ted Sfikas, Field Chief Technology Officer of Amplitude, shares his thoughts on the future of adtech, privacy and AI for today’s business leaders.
What do you see as the most significant trends shaping the B2B marketing and adtech industries in 2025?
I think the biggest trends that will take place in the next 12 months into 2025 will be a strengthening momentum for privacy conscious data collection, and AI-driven Ad targeting. Both are related in that they surface as logical…
Article Source
https://technative.io/adtech-privacy-and-ai/
