By @MediaweekAUS
Publication Date: 2025-11-27 01:22:00
ADMA – Australia’s leading data-driven marketing organization – has launched a new AI Governance Toolkit designed to provide marketers with the clarity and certainty they have been demanding as artificial intelligence is integrated into everyday workflows.
According to ADMA, the resource comes at a critical time, with capability accelerating much faster than governance across the sector.
The toolkit comes after ADMA’s State of AI in Marketing survey found that 84% of marketers want a best practice framework for the responsible use of AI.
ADMA CEO Andrea Martens says the gap can no longer be ignored.
“Marketers are quickly integrating AI into their workflows, but many are doing so without the standards required to use these tools responsibly. ADMA developed this toolkit because the demand for clear, practical…