ADMA launches AI Governance Toolkit for marketers to provide guidance around the technology

The Association for Data-Driven Marketing and Advertising (ADMA) has released a new artificial intelligence governance toolkit for its members – providing clear, practical guidance that marketers desperately need as AI becomes embedded in everyday marketing practices.

As adoption accelerates and governance struggles to keep pace, this toolkit represents a critical step in ADMA’s commitment to leading the industry through technological change and setting a new benchmark for the safe, consistent and compliant use of AI across the industry.

As Australia’s leading data-driven marketing organization, ADMA is uniquely positioned to guide the industry through this transformation. With many of Australia’s most influential brands among ADMA members, this guide will help shape the application of AI to customer experiences across the economy, ensuring marketers can innovate with confidence while maintaining accountability, regulatory clarity and community trust. The launch occurs at a time when performance increases, but…