The media industry is experiencing a significant transformation driven by ad tech.
That sentence is as relevant in the mid-2020s as it was in the mid-2010s and the prior decade, although it begs the question: Is there anything different this time around?
The short answer is, “Well, some things…” But for a more thorough examination of the matter, let’s revisit what sources have been telling Digiday in recent weeks.
There has been effusive talk of AI-driven media optimization…
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https://digiday.com/media/ad-tech-briefing-the-ai-powered-reallocation-of-margin-is-just-more-of-the-same/