Google has made a number of proposals to the Australian Competition and Consumer Commission (ACCC) on how best to promote the regulation of digital advertising space. A “collaborative” approach would bring the most benefits to consumers and Australian businesses.

“Google is successful when our partners do this. We therefore have a strong incentive to ensure a healthy digital advertising ecosystem,” said a blog post by Google Australia’s Marketing Director Barney Pierce.

The competition watchdog is currently researching ad tech and is once again focusing its efforts on the search giant, with the ACCC looking at “Google’s industry-leading position.”

In response to the ACCC launch of the investigation, Google argued that ad tech is a competitive market with low barriers to entry and that it is just one of the many companies that offer such a service.

The search giant said it was making AU $ 32 billion in …

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