• Google Cloud is trying to catch up with Amazon Web Services and Microsoft.
  • However, it also has other emerging competitors in the cloud such as Oracle, IBM, Alibaba, and Tencent.
  • Artificial intelligence and storage startups also compete with certain Google Cloud products.
  • Check out Insider’s business page for more stories.

Google Cloud is geared towards gaining a larger share of the cloud market from competitors Amazon Web Services and Microsoft. Currently, Google Cloud has a market share of 6.1% compared to AWS with 40.8% and Microsoft with 19.7%. according to Gartner.

It also lags behind Chinese e-commerce and cloud giant Alibaba, which has a 9.5% market share.

“The competition comes from the other clouds on the east side of the planet,” Nick McQuire, director of research at CSS Insight, told Insider. “Alibaba is getting into areas where Google …

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