By Business Wire
Publication Date: 2026-03-23 12:14:00
LAS VEGAS, March 23, 2026–(BUSINESS WIRE)–Accenture (NYSE: ACN) announced an investment in DaVinci Commerce, a leading provider of agent-based AI-powered commerce – a fast-growing channel in which AI systems are increasingly influencing the way products are discovered, evaluated and purchased. The investment, made through Accenture Ventures, includes a strategic partnership with Accenture Song.
As AI becomes a primary interface in shopping, commerce is moving upstream – from human-driven search and navigation to AI agents that research, make recommendations and, increasingly, transact on behalf of consumers. This development opens up a new competitive area of agent trading, where brands must be designed not just for people, but also for the way AI systems interpret, recommend and act.
Through the…
