The “AWS Partner Experience Transformation” blog series focuses on updates to AWS Partner Programs, AWS Marketplace, and AWS Partner Central. These updates include enhancements to the AWS Migration Acceleration Program (MAP) that will assist partners in supporting customer cloud migrations more efficiently. Since its establishment in 2016, MAP has facilitated thousands of customer transitions to AWS by providing end-to-end cloud migration support, reducing risks, and offsetting migration costs. Partner feedback has led to the introduction of new incentives and a streamlined experience to help partners work with AWS more effectively.
One of the key enhancements to MAP is the introduction of simplified funding structures and approvals to expedite the sales cycle. Additionally, partners will now benefit from expanded financial support for various migration opportunities, including incentives for strategic partners. A new MAP template has been introduced in the AWS Partner Funding Portal to streamline funding requests and cash claims, making it easier for partners to track their funding investments.
The cloud market presents a significant opportunity for partners, with forecasted end-user spending expected to reach $1.3 trillion by 2027. As customers continue to migrate and modernize their operations, trusted partners are essential in guiding them through this transformation. This highlights the importance of migration services for partners looking to expand their offerings and capitalize on the growing cloud market.
Overall, the enhancements to MAP aim to assist partners in driving larger and faster customer migrations and cloud adoptions. Partners who are part of the AWS Migration Competency Program and Validation Stage Partners are eligible for MAP funding to support their migration initiatives. By leveraging MAP, partners can enhance their migration capabilities and take advantage of the expanding cloud market opportunity.
Article Source
https://aws.amazon.com/blogs/apn/new-map-incentives-to-accelerate-migration-and-modernization/