A TikTok Music app could challenge Spotify and Apple

0
12

Considering how intertwined music discovery is with TikTok, it wouldn’t be too surprising if the company launched its own music streaming app. Well, patent applications uncovered by insider suggest that TikTok is working on exactly that.

TikTok’s parent company, ByteDance, filed a trademark application at the US Patent and Trademark Office for “TikTok Music” in May. According to the filing, the service would allow users to buy, play, share and download music. It would also allow users to create, share, and recommend playlists, comment on music, and stream audio and video in the live stream. ByteDance already registered a “TikTok Music” trademark in Australia last November.

ByteDance already has experience with music streaming. 2020, ByteDance launched a music streaming app, Resso, in India, Brazil and Indonesia. Resso has some of the same features described in the “TikTok Music” application, such as B. the ability to create playlists, share songs on social media, and interact with the app’s community.

ByteDance even uses TikTok to bring existing users to Resso. Corresponding a report from The informationthe TikTok app in Brazil has a button that redirects users to Resso so they can listen to the full version of a song they’re interested in, a move that helps keep users in the ByteDance ecosystem.

The information reports that too Resso had over 40 million monthly users across India, Brazil and Indonesia as of November 2021, a number likely to grow. Earlier this year, a report by insider uncovered that Resso monthly active users grew 304 percent between January 2021 and January 2022 in India alone, in contrast to Spotify’s 38 percent growth in the country over the same period.

It’s unclear if ByteDance plans to develop a music streaming app based on the Resso framework, or if they’ll come up with something completely different. As well as TikTok had a profound impact In terms of how social media sites work, it’s possible that a music streaming app with TikTok connections could transform the music streaming industry and force services to adapt.

Source link

Leave a Reply