International Business Machines (IBM) is carving out its niche in the AI market by targeting enterprise customers with complex needs. The company’s watsonx platform is designed for companies and organizations that require assistance in training, optimizing, and deploying AI applications while considering regulatory and legal factors. This approach has been successful for IBM, with its watsonx and Generative AI business portfolio surpassing one billion dollars and growing each quarter. The majority of IBM’s AI business comes from consulting services rather than software, offering guidance and support in implementing AI solutions.
IBM’s AI software is not limited to its own cloud platform, as the company maintains a technology-agnostic stance, allowing its consulting arm to create solutions involving various IT products and services. By collaborating with a network of strategic partners, IBM secures billions of dollars in business opportunities that may not have been accessible otherwise.
Overall, IBM’s focus on enterprise customers with complex AI requirements, coupled with its consulting-based approach and strategic partnerships, has been key to its success in the AI market. Moving forward, the company continues to unveil updates and innovations in the AI space to further enhance its offerings and maintain its competitive edge.
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