By Craig Hale
Publication Date: 2026-02-02 11:11:00
- VMware ended the VMware Advantage Partner Program at the end of January 2026
- Hundreds of European CSPs will lose their ability to resell VMware software
- CISPE and other critics warn of higher prices and reduced sovereignty
Broadcom has ended the Advantage Partner Program for VMware Cloud Service Providers (VCSPs), confirming it will not renew partner contracts with effect from January 26, 2026, meaning only select partners will be able to join and leading to a smaller selection of providers for customers.
The change is set to affect hundreds of European cloud service providers, each with their own loyal client base, and understandably they’re not happy.
Broadcom has framed the change as one that meets “evolving customer requirements,” noting the increased adoption of VMware Cloud Foundation.
CISPE has already criticized Broadcom’s takeover of VMware and the subsequent changes that have been made – in December 2025, the European group of cloud providers accused the…