The Rundown: Google Chrome’s IP tracking updates 

The Rundown: Google Chrome’s IP tracking updates 

The fate of third-party cookies is arguably the ad tech story of the 2020s, particularly how the industry’s most popular web browser (Google Chrome) will permit third parties to track its three billion-plus users. 

However, the online…

Article Source
https://digiday.com/marketing/the-rundown-google-chromes-ip-tracking-updates/