Google Flights has recently added Southwest Airlines’ fares to its search results, marking a significant shift for the Dallas-based carrier. This move allows travelers to compare Southwest’s prices alongside other airlines directly on Google Flights, eliminating the need to visit Southwest’s website separately. Previously, Southwest deliberately excluded its fares from various flight search platforms to encourage customers to book directly with the airline, but now its prices are visible on Google Flights for both domestic and international routes.
This development comes after a browser extension previously forced Southwest to list its fares on Google Flights, though the airline quickly shut it down. The decision to make Southwest fares accessible on Google Flights may be part of the airline’s broader strategy to adapt to changing consumer preferences and financial challenges. CEO Bob Jordan hinted at significant changes on the horizon, emphasizing the company’s commitment to innovation and improvement.
The inclusion of Southwest’s fares on Google Flights streamlines the booking process for travelers and allows for easier comparison shopping. Furthermore, the ability to set up price alerts for Southwest flights on Google Flights provides added convenience for users seeking the best deals. This update represents a notable departure from Southwest’s previous approach and signals the airline’s willingness to embrace new opportunities for growth and customer engagement.
Overall, the addition of Southwest Airlines’ fares to Google Flights presents a positive development for travelers and the airline industry as a whole. With this new feature, customers can access Southwest’s prices and booking options on a popular flight search platform, enhancing transparency and convenience in the booking process. The move may also pave the way for future collaborations between Southwest and other online travel agencies, creating more opportunities for travelers to find affordable airfare options.
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https://thriftytraveler.com/news/airlines/southwest-fares-now-appear-on-google-flights/
