The bitters truth – Resilience in a challenging environment – Category Intel – Global Drinks Intel

The bitters truth – Resilience in a challenging environment – Category Intel – Global Drinks Intel

Herbal bitter liqueurs haven’t proven immune to the headwinds currently buffeting the wider beverage alcohol industry. Yet this diverse and dynamic category appears to be in better shape than many others.Driven by the spread of cocktail culture…

Article Source
https://drinks-intel.com/spirits/the-bitters-truth-resilience-in-a-challenging-environment-category-intel/