Google is getting in on the latest ad tech craze: curation

The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix.

Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic…

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https://digiday.com/media-buying/google-is-getting-in-on-the-latest-ad-tech-craze-curation/